Best Practices for Email Marketing & List Management
Best Practices for Email Marketing & List Management
4. Best Practices for Email Marketing & List Management
4.1 Maintaining a Clean Email List
How often should you clean your email list?
Regular cleaning is recommended every 3-6 months or before major campaigns.
How to reduce bounce rates with No2Bounce
· Use No2Bounce before sending campaigns.
· Remove invalid and risky emails.
Preventing fake sign-ups with real-time validation
Integrate No2Bounce API for real-time email verification at sign-up forms.
4.2 Improving Email Sending Reputation
Understanding sender reputation and email score
Sender reputation is based on past email activity and determines deliverability.
How to remove bad emails before sending campaigns
Use No2Bounce to filter invalid and spam-trap emails before campaigns.
How to handle inactive subscribers
· Re-engagement campaigns
· Segmentation and suppression lists
4.3 Compliance & Data Security
GDPR and email marketing: What you need to know
Follow GDPR guidelines for collecting, storing, and processing email data.
CAN-SPAM compliance and best practices
Ensure proper opt-ins, unsubscribe options, and accurate sender details.
How No2Bounce ensures data security
No2Bounce uses encryption and follows industry standards to secure data.
