The Best Marketing Automation Tools in 2025

Marketing automation has become an indispensable tool for businesses looking to streamline their marketing efforts, nurture leads, and drive revenue. With the right marketing automation software, teams can automate repetitive tasks, personalize customer journeys, and analyze campaign performance—all while saving time and resources.

However, choosing the right platform can be challenging, given the wide range of options available. Some tools specialize in email marketing, while others offer full-fledged CRM integration, AI-powered automation, or eCommerce-focused features. To help you make an informed decision, we’ve compiled a list of the best marketing automation software in 2025, evaluating them based on automation capabilities, ease of use, pricing, and integrations.

Before diving in, it's worth mentioning that email validation tools like No2Bounce can enhance your marketing automation efforts by ensuring your email lists are clean and deliverable. This reduces bounce rates and improves campaign performance—something every marketer should prioritize.

The 8 Best Marketing Automation Software

1. Brevo – Best for an Affordable All-in-One Solution

Key Features:

Automates email, SMS, and WhatsApp
Built-in CRM and meeting scheduler
Free plan available

Brevo (formerly Sendinblue) is a budget-friendly yet powerful marketing automation tool that combines email marketing, SMS campaigns, and CRM functionalities. Its workflow builder is intuitive, offering A/B testing, delays, and CRM updates. While its free plan has limitations, it’s a great starting point for small businesses.

Pricing: Free plan available; paid plans start at $8/month.

2. HubSpot – Best for a Premium All-in-One Solution

Key Features:

Seamless CRM and marketing automation integration
Advanced analytics and reporting
Extensive workflow customization

HubSpot is a powerhouse for businesses that need deep automation capabilities alongside CRM, sales, and customer service tools. Its Marketing Hub Professional tier unlocks advanced automation, though pricing is steep.

Pricing: Starts at $800/month (billed annually).

3. Omnisend – Best for Small Businesses on a Budget

Key Features:

Free plan with advanced features
eCommerce-focused automations
Excellent customer support

Omnisend is perfect for small eCommerce businesses. Its free plan includes SMS, email, and push notification automation—rare for free-tier tools.

Pricing: Free plan available; paid plans start at $16/month.

4. ActiveCampaign – Best for Comprehensive AI

Key Features:

AI-powered email and automation tools
Multilingual workflows
Predictive sending and content generation

ActiveCampaign excels in AI-driven automation, offering predictive sending and AI-generated content. Its CRM features make it a strong alternative to HubSpot.

Pricing: Starts at $15/month.

5. Klaviyo – Best for User-Friendliness

Key Features:

Drag-and-drop workflow builder
eCommerce integrations (Shopify, WooCommerce)
High-quality email templates

Klaviyo is incredibly intuitive, making it ideal for businesses that prioritize ease of use.

Pricing: Free plan available; paid plans start at $20/month.

6. Customer.io – Best for Powerful Workflow Automations

Key Features:

Multi-channel automation (SMS, Slack, push notifications)
Custom object creation
A/B testing for campaigns

Customer.io is a robust automation-first tool with deep customization options.

Pricing: Starts at $100/month.

7. Ortto – Best for Integrated AI

Key Features:

AI-driven insights and automation
Advanced user activity tracking
Custom capture widgets

Ortto combines automation with AI-powered analytics, making it great for data-driven marketers.

Pricing: Starts at $509/month.

8. Mailchimp – Best for Automating Email Marketing

Key Features:

Free plan for basic email automation
AI content creation tools
Third-party integrations

Mailchimp remains a top choice for email-focused automation, though it lacks some advanced CRM features.

Pricing: Free plan available; paid plans start at $13/month.

How to Choose the Right Marketing Automation Software?

When selecting a marketing automation tool, consider:

Automation Needs – Do you need multi-channel automation or just email?
Budget – Free plans are great for startups, but scaling may require upgrades.
Integrations – Ensure the tool works with your CRM, eCommerce platform, etc.
Ease of Use – A steep learning curve can slow adoption.
Analytics – Robust reporting helps optimize campaigns.

Pro Tip: Pair your automation tool with No2Bounce to validate email lists and improve deliverability.

Conclusion

Marketing automation software can transform your campaigns by saving time, improving personalization, and boosting ROI. Whether you’re a small business looking for affordability (Omnisend, Brevo) or an enterprise needing advanced AI (ActiveCampaign, Ortto), there’s a tool for every need.

For best results, integrate your chosen platform with other tools—like No2Bounce for email validation—to maximize efficiency and deliverability.

FAQs

1. What is marketing automation software?

Marketing automation software helps businesses automate repetitive marketing tasks like email campaigns, lead nurturing, and customer segmentation, improving efficiency and scalability.

2. Is marketing automation only for large businesses?

No! Many tools (e.g., Brevo, Omnisend) offer free or low-cost plans for small businesses.

3. How does AI enhance marketing automation?

AI enables predictive analytics, personalized content generation, and smart scheduling (e.g., ActiveCampaign’s AI suggests optimal send times).

4. Why is email validation important for automation?

Tools like No2Bounce reduce bounce rates by verifying email addresses, ensuring your campaigns reach real users.

5. Can I use multiple marketing automation tools?

Yes, but it’s often better to choose one platform that meets most needs to avoid complexity.

6. Which tool is best for eCommerce?

Klaviyo and Omnisend are top choices for eCommerce due to their Shopify integrations and cart abandonment workflows.

By selecting the right marketing automation software—and keeping your email lists clean with No2Bounce—you’ll set your business up for long-term success.